With over half a century of battle between the titans of the comic world, Marvel and DC have been at each other for the coveted title of the most popular publisher in the marketplace. Over the past decades, this battle has been fought on many worlds, starting from print media in the early 60′s, moving on to TV-Series in the 80′s and finally to the big screens in 2000. The Avengers was one of the biggest comic story block busters to hit the big screen, raking in close to $ 1.2 billion. The bar has been raised and its game on for both, with 9 movies planned for Marvel and the much anticipated Man of Steel for DC in 2013.
But how have the superheroes been performing on social media? We thought to take the battle of the superheroes and villains to this world. Whether Superheroes or just humans, social media is all about being social, reaching out to your fans and followers. Superheroes and Super villains are no exception and hence we rank them on how effective they have been in performing their social duties.
We analyze quite a number of social profiles everyday through our platform. This time around we focused on the fan following of the comic characters and how each profile has been performing. We have compared the number of social media profiles for superheroes and super villains plus we have ranked them based on a social authority score.
Let the battle begin!
Batman is the superhero people look up to the most in social media, with almost double the lead from the second place Iron Man. The rankings presented below is based on the social authority score that our team calculated. The social score is a combination of variables such as accounts, avg tweets, re-tweets etc. To put it simply, its not enough to have the most social profiles, it has to be a combination of the number of social profile, the reach, influence and the level of engagement to find a place in the leader board.
Hence, putting almost a dozen or so variables in play, we calculated the score and here are the top 10 Superheroes of Social Media.
|Rank||Superhero||Alter Ego||Social Authority||Comic|
|3||Princess Diana of Themyscira||21.15||DC|
|7||Robert Bruce Banner||3.11||Marvel|
|Superhero||Most Popular Cities||Avg Followers||Avg Friends||Avg Tweet||Influence|
|Captain America||Briarwood, Buenos Aires||271||315||10720||1.72|
|Thor Odinson||Glasgow, Washington||155||213||4535||1.46|
|Spider Man||New York||212||51||1949||8.31|
|Wonder Woman||London, New York||248||202||5237||2.46|
|Batman||Gotham & California Pines||393||226||4705||3.48|
|Superman||Metropolis & New York||301||138||1995||4.36|
|The Thing||Laguna Beach||296||269||2839||2.20|
|Iron Man||Atlantis, Baltimore||981||222||3575||8.84|
Top 10 Marvel Superheroes of Social Media
Top 10 DC Comic Superheroes of Social Media
90% of the total profiles belong to Batman, Superman and Wonder Woman. This doesn’t come as a surprise since DC has come out with only 8 branded movies since 2002, the better known has been for the character Batman.
Mainly dominated by DC comic villains, Loki, The Lizard and Green Goblin are the only marvel villains that were able to make the top 10 list with the most social profiles.
The Villains don’t seem to be as popular as the Superheroes (obvious from the scores), surprisingly though, Catwoman seems to be more popular in social media than The Joker.
|Rank||Villains||Social Authority||Publisher||Most Popular Cities||Avg Follower||Avg Friends||Avg Tweet|
|1||Loki Laufeyson||74.479||Marvel||California Pines, Hell||352||450||17852|
|3||The Joker||2.628||DC||Hell, New York||458||210||1905|
|4||Green Goblin||1.765||Marvel||Cape Town, New York||385||254||7815|
|5||The Penguin||0.382||DC||Davo City, Lake Michigan||157||78||3659|
|6||Darkseid||0.210||DC||Albertson, Caillou Bay||190||232||4037|
|7||The Riddler||0.169||DC||East Los Angeles||103||96||3496|
|10||The Scarecrow||0.001||DC||Brisbane Market||10||10||234|
Marvel takes the Trophy
We have taken together the Top 10 Superheroes and Top 10 villains of social media, categorized them according to the publisher and put them on a face-off to see who wins the battle between Marvel and DC Comics. Even though DC has double the social profiles as compared to Marvel (graph below), the social scores are the reverse for the two, with Marvel at 61.31 and DC at 38.68.
Marvel may have won the battle but has it won the war?
DISCLAIMER: All characters are registered trademarks of their respective entities.
An organization that originated in 2008, Beevolve is committed to providing the best and most cost-effective social media monitoring and measurement platform for marketers. The inspiration behind the name ‘Beevolve’ comes from the symbiotic relationship that bees have with flowering plants and how they have evolved together over thousands of years. Similarly, at Beevolve, we strive to build intelligent software products that learn from human interactions and improves themselves.
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