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Social Media Monitoring for Business

Social Media Monitoring is one of the most crucial and unavoidable key step in managing a successful social media marketing campaign and growing a relationship with your customers. It helps businesses to keep up with all relevant social media activity. So how can social media monitoring help a business? Be a caring organization, Listen and Engage: Track conversations in real …

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CRM and Social Media

The goal for any business in social media marketing is to attract new customers and retain old ones. It is quite expensive and difficult for businesses to acquire new customers and focus on existing ones through traditional marketing channels. With different social media channels available today; businesses have ample opportunities for customer acquisition and retention with less financial investment. Facebook …

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Making a Case for Social Media Investment

Today it is absolutely essential for businesses to have an active digital presence. Many businesses have embraced social-media to market their product and services, though there are businesses that are reluctant to participate on social media because of one reason or the other. Let’s take a look at the reasons that’s stopping them from being part of social media: Time …

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Choosing the Right Social Media Channels for your Business

Social Media Marketing is fast becoming mainstream. Facebook, Twitter, LinkedIn, Youtube, Blogs and many more: there are plenty of social media channels out there. The first instinct for most of the marketers or social media managers, that are just getting started, would be to create a presence in as many social media channels as possible. But is that the right …

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Marketing Ideas for Small Businesses

Here, we present you the most cost-effective marketing channels that SMB’s use to generate qualified leads: 1. Focusing on long-tail keywords for SEO: Today as there are many PPC advertisers online, there is a high competition for the general keywords which in turn increase the cost per click (CPC) required to maintain visibility on the PPC search engines. A Long-Tail …

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The 3 SMM of Social Media

So what is all the fuss about social media analytics and monitoring platforms? There are hundreds of organizations that provide services for your social media presence but are they all the same? Here, in this particular piece we try to clarify some of the terms that are being widely used and misinterpreted: Social Media Management: Most organizations are trying to …

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Why social media marketing should be preferred over email marketing

In late 90’s email marketing emerged as another source of marketing for businesses apart from the traditional ways of marketing. Email Marketing involved using emails to send ads or inform about products, sales and offers to potential or current customers. Personalized e-mails were sent to acquire new customers and to current customers, convincing them to purchase the product or service. …

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4 Social Media Tips for SMBs

In the not so distant past, for most small and midsize businesses – marketing meant advertising. And the channels available for advertising were print, radio, television and internet advertising. For most small businesses, the first three advertising channels were quite expensive but internet advertising was affordable and more importantly, measurable. As more businesses joined the internet advertising bandwagon over the …

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Who is the most influential Indian celebrity on Twitter?

Social Media Influence is a hot topic these days. Recently, Klout raised millons of dollars to figure out a way to measure influence on Social Networks. I have been wondering lately if there is a effective way to measure Influence on Twitter, apart from recent trending methods like Klout Score, Twitter Grader etc. Going back to old metrics, measuring traffic …

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Why Social Media Monitoring is must for every business

We run a software product startup out of Bangalore that provides SaaS based Social Media Monitoring solutions to brands and agencies. Not surprisingly, we do monitor our own brand using our monitoring platform. We are a relatively unknown company so not many people talk about us on a day-to-day basis. But whenever we find conversations about our brand, we hang …

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