Social Media sites like Twitter, Facebook and Youtube are growing their userbase exponentially in India. According to Alootechie, the number of Facebook users in India was at 8M in March 2010. In a little over six months, the number of Indian users have doubled and now stand at 15.5 million. With the proliferation of cheaper smart phones and start of 3G services in India, the rate of growth of internet population and thereby, adoption of Social Media sites should receive a significant boost.
Since Beevolve provides complete Social Media solutions to brands and agencies, we decided to deep dive into the Indian userbase to better understand the customer segments that brands can target on Facebook.
Surprisingly, most of the Indian users on Facebook come from National Capital Region (Delhi, Noida). Bangalore, with its large IT population, occupies a distant fourth position.
More than 80% of the userbase on Facebook is below 30 years.
The male-female ratio is highly skewed towards male but is not quite surprising given that the male-female ratio for online population in India is similarly skewed.
The data was collected from Facebook.com around Oct-Nov, 2010.