Public sentiment sways toward previous design of Times of India website

Times of India Online (hereafter, referred to as TOI), world’s number one english newspaper website (in terms of page views) recently revamped their website completely. The complete revamp brought in a lot of feedback from its users. One of the core strengths of Beevolve is the ability to analyze sentiment around topics, brands, products, markets or even people. We decided to put our sentiment analysis technology to use by analyzing this feedback to see if we could come up with interesting insights.

We gathered unstructured comments from twitter and a forum Times of India set up to gather feedback about the revamped website. Over a course of a few days, the forum got around 5000+ comments. The user comments came from a lot of different countries – even from Iran, Russia and Pakistan. Here is a graph that shows the top countries by user comments.

User Comments By Country
User Comments By Country

The system generated tag clouds of the opinion words used to describe the old design and the new design.

Tag Cloud for Old Interface of Times of India
Tag Cloud for Old Interface of Times of India

Tag Cloud for New Interface for Times of India
Tag Cloud for New Interface for Times of India

The sentiment analysis system parsed the comments to analyse and summarize what the users of TOI preferred. Based on analyzing the user preference expressed in the comments, it seems users prefer the old design over new design by more than a 2:1 margin.

User Preference for Times of India
User Preference for Times of India

Apart from analyzing for user preference, the system analyzed the general sentiment for the old as well as the new design. The commenters had only positive things to say about the old design. However, 20% of the total comments for the new design were negative. Here is a breakdown of the Sentiment Analysis for the old and the new design.

Sentiment Breakup for Old and New Interface of Times of India
Sentiment Breakup for Old and New Interface of Times of India

If you are interested in seeing a more detailed report of this analysis or conducting similar trend analysis on some other data, feel free to drop us an email at info[at]beevolve[dot]com

1 Comment

  1. Mr WordPressMr WordPress10-04-2012

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